Cheryl manages both internal and external communication efforts at Sisterson, and directs all activities related to marketing, advertising, public relations, branding and identity. Internally, she works to increase staff understanding of practice development and assists with individual marketing plans. She also develops and conducts internal training programs on various business topics. Her 25+ years of marketing experience includes strategic planning, marketing communications activities and media planning/buying.
In addition to her marketing responsibilities, Cheryl is a member of the Firm's wellness committee.
Cheryl joined Sisterson in 2006 and lives with her husband and two children in McCandless, PA. She enjoys music, reading and cooking.